Every business wants the best value for their investments. Value in general refers to return on investment and it is quite shortsighted definition if put that way.
A broader definition of value in digital marketing parlance means to create or maintain a sustainable digital marketing strategy and finally top it up by giving a unique competitive edge which will propel them with respect to the competitors. That is what the top digital marketing agencies do.
At Executive Digital – Digital Marketing Experts, this nugget is the holy grail of our work. When a client first contacts us for our services, we have a detailed discussion to understand where the business is with respect to the industry, what are the means available and what is the objective that the client is looking for.
Based on that we chart the necessary strategy which gives the necessary results in the shortest possible time. The extra bit of giving the innovative edge is the crux and it is where all the difference is made.
Comparison factors – True to this view, we compared ourselves to the top digital marketing agencies in the world today and evaluated how we added more value to each aspect. Now any such comparison must establish the parameters on which we should evaluate the various digital marketing agencies.
Of course prices one point, the suspect is very important because a large company might have a very large project why a start-up is always restricted on the budgets wider small and medium business would have medium kind of funds. Thus the packages that is on offer is often the deciding factor.
Next two important factors are location and reviews. In our comparison, which have locations nearest to our clients and having good reviews.
High budget segments – Important players in this segment are Ogilvy & Mather, Blitz. These are the top most competitors. They handle the requirements of the some of the largest known companies. The down side is their charges are huge.
With technological advancement however, what was once only accessible to the top most companies are now available to others as well. That is the innovation we apply to our clients, like we use automation technologies which brings down the effort constantly monitor your social pages. Thus we are able to offer a similar package at a lower price package.
Medium size segment – The typical budget in this range is about 10000$ per month. Important players here in this segment are Kexino, Kameleon Marketing. Clients in this phase mostly have the infrastructure and looking for optimizing the marketing or to address a key issue.
Our innovation here is due to the experience we have and bring on the table. We deeply analyse the state of business of our clients and understand the core issue. It is then we suggest the core suggestions that require to be implemented.
This distinct and in depth approach always survives the test of time and produces results rather than a scatter gun approach. An example would be we can look at your Google Analytics viewership stats and reasonably identify the changes made in your website or processes that may have brought down the revenues during the period being considered.
Small startups segment- The typical budget in this section is about 1000$ Per month. Top competitors in this segment are WebFx, Ironpaper. Here the game is different, the insight is different. This is the easiest segment based on our years of expertise; as the returns for the clients are very high. The reason being most of the businesses in this segment has little infrastructure and know how to address marketing and sales. Our innovation here is not to bombard the client with packages. We rather focus on establishing an infrastructure first which the client can use even if the client chooses to look elsewhere tomorrow. This value addition is unparalleled within the industry.